In the world of Hip Hop there’s a proverbial tree in which all who emerge in the culture originate. A tree that branches off into different categories, styles and techniques forming various niches in which fellow mc’s embrace and make their own. The Milwaukee, Wisconsin artist Victor Rose’s musical style, and approach proves he’s a descendent of this bunch of collectives which includes Native Tongue, Outkast, and more recently Odd Future. The Funkadelic, soul inspired quirky eccentricity exhibited in most of the recordings give off this musical aesthetic. One who embraces creativity, individuality, has a avant-garde approach, evoking a soulful mystic are just some of the identifying qualities exemplified by artists from this tree. On Victor Rose’s “I Don’t Know What I’m Doing” all of the above mentioned facets are evident on this album.

This is indeed a dark album indicative of it’s title. Saturated in melancholy, AKA Ellio flirts with death, and has a knack for evoking emotional compositions permeated with malaise. He has sonically embraced the Lo-Fi despondent sound, and masterfully implies this attribute to engage an audience influencing the listener to empathize with his story. The Prince George County, Maryland native delivers a chilling performance, producing a conceptual album. Bear in mind, conceptual albums are very difficult to execute, weaving together a narrative and incorporating different facets to form a fluid piece, requires one who carefully pays attention to details. In addition, one who incorporates different element of one theme, into a seamless thread finding innovative ways to keep the listener engaged while omitting monotony. AKA Ellio tethers that line on his latest full length release titled “The Darkest Corner of the Room”.

From the onset their lyrical prowess is palpable their disdain for the contemporary mundane incessant of drivel that is defining hiphop is unsatisfactory on “Saturation”. The Proof offers a more insightful variety. The duo is comprised of Sweeden based artist Scoob Rock, and Australian based artist Sirgin. The production is exclusively manned by Relic. Both artists are extremely adroit in their skill set, one offering a smooth cadence and lyrical adeptness, while the other a distinct vocal presence, and engaging persona, both lyrically and musically inclined. The textures, and styles possessed by both culminate into a well rounded group. Adopting the boom bap, golden era palette influenced by the East Coast, The Proof is established on their riveting November release titled “Against All Odds”.

The Columbus, Georgia artist has a hypnotic delivery, captivating presence, and straightforward lyrically approach holding no punches. The sound is heavily rooted in the southern ethos. This endemic sound has Popmfs in his element as he flourishes on notable tracks such as “ATM”, “Grinding Hard”, & “Jump Out”. Other notables to consider “Where Ya Been”, and “Georgia Tech”. Popmfs pulls off capturing the essence of his aforementioned pioneers “Thug Motivation 101” and “Units in the City” respectfully on his January 2019 release titled “More Heavy Artillery”.

First impression lasts forever and Armelle optimizes the opportunity with his opening line “On a mission so I’m about to get it, hope you N***** ready when I make a million.” Emphatic statement proclaiming his intention, and his purpose for embarking on this journey as an artist. The rhymes are in such rapid succession, displaying his lyrical prowess. Henceforth, showcasing each bar allowing it to leave its residue on the listener’s psyche. Coupled, with a spacious palette the production could simply be described as tranquillity. With each instrument filling the measures with purpose, driven by the electric guitar the riffs played are flawless. Unflappable, in his approach, establishing his mantra from the onset Georgia’s own Armelle is putting the music industry on notice, and is on a mission to fulfill his ambition on his latest EP titled “Here I Go”.

Finding one’s purpose is the journey of life. With the opening track "Live Lavish" Bridgehampton, New York artist Finessor proclaims his mission statement with an aspirational recording. Adorned with piano keys, saturated in a melodic cadence, this opener is the first impression, and Finessor bares his soul. Vulnerable, and determined Finessor's candor is explicit with a vivid road map to success. As Finessor harmonises “sometimes I feel that these good times will never last, sometimes I feel I have no one to watch my back, can't trust no h** I'm on the road, I need this cash, I told my bro, I'm bout to blow, let's get this bag". Navigating through lulls, and a slew of adversities Finessor's zeal to lay claim to a better life is contagious. Living up to his name sake the New York artist meanders through tickled keys, and thick drums straddling somber lo-fi ballands with contemporary trap drums. Displaying an ability to cover a wide range of topics that's honest and conceptually cohesive Finessor has identified a sound. Conceptually, his paradoxical compositions has prepped him for this journey on his new full length release titled "Made For This".

“Boys Don’t Cry” signifies why Camari’s heart is so cold. Traumatized from past experiences, the now hardened New Jersey native unleashes a barrage of disparaging quips aimed at all those responsible for his heartbreak. Redemptive, and under the influence of pain,agnst, and substances, Camari holds no punches. The New Jersey artist produces a plethora of drug induced records. The music is sonically spacey and melancholy, providing soundscapes for a sedated environment. “Boys Don’t Cry” is equipped with quirky bars, and drug friendly lyrics from agnostic point of view.

Heavy metal at its purest is when the guitar riffs are prodding and accosting, the vocals are dynamic and captivating, with overlaying drums that are throbbing, and invigorating exercising lyrics that are thoughtful yet ambivalent. Temptress exudes the aforementioned extracting the right elements to compound on their latest single “Chemical”.  

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